Informativa sulla privacy

PRIVACY POLICY

Last Updated: April 15, 2026

Charkha Yoga Europe ("we", "us", or "our") operates this store and website, including all information, content, features, tools, products, and services, to provide you, the customer, with an appropriate shopping experience (the "Services"). Charkha Yoga is supported by Shopify, which allows us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, make a purchase, or any other transaction through the Services or when you communicate with us. In the event of a conflict between our Terms and Conditions of Service and this Privacy Policy, the Privacy Policy prevails in relation to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand what is described in relation to the collection, use, and disclosure of your information.

1. PERSONAL DATA WE COLLECT OR PROCESS

When we use the term "personal data," we refer to information that identifies or is reasonably linked to you. We may collect or process the following categories of personal data based on your interaction with the Services:

  • Contact details: including name, billing address, shipping address, phone number, and email address.

  • Financial data: including credit card numbers, payment confirmation, and other payment details handled securely via our processors (Stripe and PayPal).

  • Account data: including username, password, and security questions.

  • Transaction data: including items you view, add to cart, or purchase, and past transactions.

  • Communications: information you include in communications with us, such as customer support inquiries.

  • Device and Usage information: including IP address, browser type, unique device identifiers, and how you interact with our Site.

2. SOURCES OF PERSONAL DATA

We collect personal data:

  • Directly from you: when you create an account, make a purchase, or contact us.

  • Automatically via the Services: through cookies and similar technologies (including Facebook Pixel for retargeting).

  • From our service providers: such as Shopify, payment gateways, and marketing platforms.

3. HOW WE USE YOUR PERSONAL DATA

  • Providing and Improving Services: To process payments, fulfill orders, and manage your account.

  • Marketing and Advertising: We use your data to send promotional communications via Omnisend and to show you personalized ads on other websites via Facebook Pixel. You can opt-out of marketing emails at any time.

  • Security and Fraud Prevention: To authenticate your account and protect against fraudulent or illegal activities.

  • Legal Reasons: To comply with applicable laws or respond to valid legal processes.

4. DISCLOSURE OF PERSONAL DATA

We may disclose your personal data to:

  • Shopify: Our primary e-commerce platform.

  • Payment Processors: Such as Stripe and PayPal to complete your transactions.

  • Marketing Partners: Specifically Omnisend (for email campaigns) and Facebook (for advertising/retargeting).

  • Shipping Partners: To arrange delivery of your purchased products.

5. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies to enhance your experience. For marketing purposes, we use the Facebook Pixel to track user actions and deliver targeted ads. You can manage your preferences through the Pandectes GDPR Compliance banner on our site.

6. DATA TRANSFERS (INTERNATIONAL)

As we are located in Bulgaria and use global services like Shopify, your data may be transferred, stored, and processed outside the European Economic Area (EEA), including in Canada and the United States. We rely on standard contractual clauses and other reliable transfer mechanisms to ensure your data is protected.

7. YOUR RIGHTS (EEA AND UK RESIDENTS)

Under the GDPR, you have the following rights:

  • Right of access/knowledge: To request a copy of your data.

  • Right of erasure: To request that we delete your data.

  • Right of correction: To fix inaccurate data.

  • Right to withdraw consent: You can revoke your consent for marketing at any time.

To exercise these rights, please contact us at info@charkhayoga.com.

8. SECURITY AND RETENTION

We implement security measures to protect your data, though no system is 100% secure. We retain your data as long as necessary to provide the Services, fulfill legal obligations, or resolve disputes.

9. CONTACT INFORMATION

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Charkha Yoga Europe Address: улица „Полет“ 1, Пловдив, 4003, Bulgaria (Polet 1 - 4003 Plovdiv)

Email: info@charkhayoga.com

VAT Number: [Insert your VAT Number here]

Note: For the purposes of data protection laws, Charkha Yoga Europe is the Data Controller of your personal data.